Picking colors and images for brand consistency
Perhaps you are far along in your business venture and have already established a basic color scheme and “look” for your website. If so, it is probably obvious to you that you want to create your course with a style that fits your brand.
What’s great about Squarespace is that it already has a very clean, high-quality and professional look built into the design structure. And in addition to being beautiful, fluid and user-friendly, it’s responsive design makes your website look great on any device!
But EVEN STILL, creating a beautiful, fluid and brand-consistent website is not completely foolproof. We do have to put some time and effort into the design process in order to create a great-looking website.
If you’ve not already gotten to know the design program Canva, I would highly recommend it! I use Canva to create everything from my pins on Pinterest to covers for e-books and courses. It’s an awesome tool! And the best part is, it’s FREE!
This is an image I created inside of Canva which I have saved to my desktop- not only to help me keep my brand colors in mind when I’m working on my website, but also to be able to use the exact same colors when I’m designing something in Canva!
I also have a Pinterest board called Brand Identity, where I like to save designs and images which coincide with my brand or images I particularly love. This is a great place to go for inspiration!!
I would recommend keeping your course simple and clean with a few high-quality photos, graphs and maybe even videos scattered throughout!
My Secret Weapon
This tip is so good, I almost didn’t even share it. But then I remembered when someone shared this with me and what a game-changer it was!
Have you ever wanted to do something on your blog or website, but just don’t have the skills or (the time to learn a whole new skill)?
Enter UPWORK.
This is a magical little website that allows you to outsource any-size job to freelances looking for work. And the best part? It’s FAST and CHEAP!
All you do is upload the specific job you are looking to have done, and then open-up the bidding process. So long as the amount you’re willing to pay is reasonable, within minutes there will be people bidding on your job. Of course you need to be fair, kind and clear on what you are looking for- but if you can play by the rules, this is a tool I think you will LOVE and use over and over!
Here are a couple of things I’ve had done on Upwork…
I really loved this picture and wanted to use it as a headshot. (Of course, without my husband and whatever sort of weird thing was going on with my dress.)
So I posted the job on Upwork, hired a freelancer, and here’s what came back…
Woohoo! This is awesome!
But Dude, my left arm kind of looks like
Sméagol…
(I found a polite way to ask if she could fix my arm, and she did.)
I really loved how the image looked in black and white, so I ended up using this for several things!
Ka-chow!!!
I paid $10-$15 for this.
Here’s another one…
This is an image I created in Canva to be the cover of my most recent free e-mail course.
Below you can see the cover “photo-shoot”, all created on Upwork for around $30. This gave me some great images for my website and social media!
You’re welcome.
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